Brand DISCOVERYQUESTIONNAIRE 1. General InformationBusiness / Brand name Contact person and role Website or Social Media (If applicable) Is your business currently active, launching soon, or in early idea stage? 2. The Core of Your BusinessDescribe what your business does in one clear sentence. Now explain the real problem your clients experience before hiring you. Why should someone choose you instead of a competitor? How do customers currently find you? (referrals, social media, website, etc.) 3. Target AudienceWho is your ideal client? (age, location, type of person) What frustrations or challenges are they currently facing? What emotional result are they looking for when they buy from you? (confidence, status, peace of mind, growth, etc.) 4. Brand Positioning & PerceptionHow would you describe your brand in 3–5 words? What brands inspire you? Why? Are there any brands you dislike? Why? Is there anything about your current brand that feels outdated or misaligned? 5. Project Goals & SuccessWhat is the main objective of this project? If this project is successful, what would change in your business? What would success look like in measurable terms? (higher prices, more leads, stronger positioning, etc.) 6. Scope & ExpectationsWhat do you believe you need right now? (branding, logo, website, marketing,everything, not sure yet)BrandingLogoWebsideMarketingEverythingNot sure yet Are there any elements that must remain unchanged? What timeline are you working with? 7. BudgetDo you have a defined investment range for this project?1,000 USD – 1,999 USD2,000 USD – 4,999 USD5,000 USD – 9,999 USD+10,000 USD How do you usually make investment decisions for your business?(Note: These questions help us propose a realistic solution aligned with your current situation.) 8. Process & CommunicationWho will make the final decisions for this project?Preferred communication method. (email, WhatsApp, calls) 9. Additional InformationIs there anything else I should know before preparing a proposal? SubmitThe form has been submitted successfully!There has been some error while submitting the form. Please verify all form fields again.
