Brand DISCOVERY
QUESTIONNAIRE

1. General Information

Business / Brand name
Contact person and role
Website or Social Media (If applicable)
Is your business currently active, launching soon, or in early idea stage?


2. The Core of Your Business

Describe what your business does in one clear sentence.
Why should someone choose you instead of a competitor?
How do customers currently find you? (referrals, social media, website, etc.)


3. Target Audience

Who is your ideal client? (age, location, type of person)
What emotional result are they looking for when they buy from you? (confidence, status, peace of mind, growth, etc.)
4. Brand Positioning & Perception
How would you describe your brand in 3–5 words?
Are there any elements that must remain unchanged?
What brands inspire you? Why?
Are there any brands you dislike? Why?


5. Project Goals & Success
What is the main objective of this project?

6. Scope & Expectations

What do you believe you need right now? (branding, logo, website, marketing,
everything, not sure yet)






What timeline are you working with?

7. Budget

Do you have a defined investment range for this project?






8. Process & Communication

Who will make the final decisions for this project?
Preferred communication method. (email, WhatsApp, calls)


9. Additional Information

Is there anything else I should know before preparing a proposal?
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